sports marketing beyond cricket

The challenge is not in football's popularity but in how quickly it can grow: Aman Srivastava

With the UEFA European Championship approaching, Aman Srivastava of Sony Pictures Networks India highlights the strategic importance of securing broadcasting rights to position football in India's cricket-dominated market. Srivastava discusses the challenge of converting non-football viewers and emphasises the growth potential of football viewership through diverse and localised content strategies.