Tamil Nadu Day

Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign

Britannia Milk Bikis marked Tamil Nadu Day with its ‘A Bite of TN’ campaign, celebrating the state’s cultural pride through a creative reimagining of its iconic biscuit. By drawing inspiration from everyday local rituals and Tamil Nadu’s distinctive symbols, the brand reinforced its long-standing connection with the region. Here is a case study on it.