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third-party data

Google retains cookie phase-out Experts Speak

Advertisers relieved as Google retains cookie phase-out, but what about consumer privacy?

As Google reverses its plan to phase out cookies, advertisers see potential in the new privacy controls. However, experts call this a temporary reprieve and raise concerns about ongoing privacy implications for consumers.

By Sneha Medda
logoJul 24, 2024 17:47 IST logo 5 Min read
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