unconventional marketing

What’s all the fuss about unhinged marketing?

Brands are now giving casual threats to consumers if they choose their competitors or take a pause from using their services. This ‘psychotic’ behaviour has found its way into consumers' hearts, resulting in loyalty for brands. Called unhinged marketing, from Duolingo to Mumbai Police, many brands have started having fun with it. We dive deep into the science behind this unapologetic brand communication.