user-centricity

Saroj Panigrahi of My11Circle on user-centricity, technology, and cricket’s popularity in smaller cities

Saroj Panigrahi, COO, Games24x7, discusses how My11Circle has been able to capture a substantial share of the fantasy gaming market and how the brand has grown over the years. He shares the platform’s marketing strategy, sheds light on the collaborations and reveals key statistics on the platform’s growth.