Vivek Anchalia

Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia

As we see brands increasingly adopting AI-powered video generation in ads, there is also an increase in AI services at agencies. In our conversation, AI content studio, Amazing Indian Stories’ Vivek Anchalia unpacks the realities of building an artist-first company in an AI-powered world, sharing wisdom about why brands are truly embracing AI, how the creative process changes and more.