WhatsApp Pay

What do WhatsApp’s latest ad features mean for advertisers and marketers?

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise its vast user base. This strategic shift positions the platform as a new player in the creator economy and social commerce landscape. While the tools offer fresh opportunities for brands and creators, they also raise critical questions about user trust, privacy, and the balance between personalisation and engagement.