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Whiskey brand

Radico Discontinues ‘Trikal’ Whiskey Name Following Objections From Hindutva Groups Industry Updates

Radico Khaitan’s ‘Trikal’ whiskey withdrawn amid backlash

The Vishwa Hindu Parishad (VHP) and other right-wing outfits condemned the use of the name 'Trikal,' a Sanskrit word associated with time and divinity, and the logo, accusing the company of hurting Hindu sentiments.

By Social Samosa
logoMay 29, 2025 11:07 IST logo 2 Min read
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