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Zee Sony termination

when a merger fails Experts Speak

What happens when a merger fails?

The advertising, marketing & media industry has seen quite a few mergers. Amongst these, many have been successful while others have failed. This can cause several internal & external issues. Media & branding experts highlight what causes a merger to fail, if advertising & marketing can help & the strategies to make note of to combat negative perceptions.

By Shamita Islur
logoJul 16, 2024 18:07 IST logo 7 Min read
Zee termination fees Industry Updates
Zee wants $90 mn termination fees from Sony
By Social Samosa
logoMay 24, 2024 12:44 IST logo 1 Min read
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