Christmas ads of 2025 that remind us what holidays mean

As twinkling lights illuminated homes and the scent of cinnamon filled the air, the 2025 Christmas advertising season brought something unprecedented to our screens: a fascinating divide in how brands chose to tell their holiday stories. This year, marketers faced a crossroads between cutting-edge artificial intelligence and traditional creativity.

Some brands embraced the technological revolution wholeheartedly. Coca-Cola made waves by going entirely AI-generated with their Christmas campaign, signaling a bold bet on efficiency and innovation. Meanwhile, other brands like Instamart, Godrej Vikhroli Cucina and LEGO went down on the irreplaceable magic of human storytelling, using real actors, genuine emotions, and the kind of imperfect authenticity that algorithms can't quite capture.

Yet regardless of their creative approach, nearly every brand returned to advertising's most timeless themes: family gathered around dinner tables, the joy of giving, the warmth of togetherness, and those small moments of connection that make the holiday season special. In a world increasingly divided by screens and distance, these campaigns reminded us why Christmas advertising endures; it taps into our universal longing for belonging, love, and shared celebration.

Here are the Christmas ads of 2025, from the algorithmically crafted to the beautifully human, each offering their own take on what holidays mean.

LEGO

Instamart

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Disney

Sephora x Mariah Carey

Aldi

Erste Group

Godrej Vikhroli Cucina

Shemaroo

John Lewis & Partners

Marks & Spencer

Barbour x Wallace & Gromit

Intermarché

Waitrose & Partners

Coca-cola