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Brands extend their support to R Praggnanandhaa for Chess World Cup final

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Harshal Thakur
New Update
Praggnanandhaa

As India’s chess prodigy R Praggnanandhaa faced the longest reigning champion Magnus Carlson in Chess World Cup final, brands extended support to the boy-genius. It quickly turned into a moment marketing trend. 

Being the youngest Indian to reach the finals of the Chess World Cup, R Praggnanandhaa had already made headlines as a wunderkind. As he faced one of the best chess players ever and World no. 1 Magnus Carlsen, there was no shortage of support for the young grandmaster. 

As the phenom from India trailblazed his way into the final, brands ushered in with posts rooting for him. Using clever wordplay and funny lines, brands leveraged social media to their advantage while showing love and support for the champ.

Take a look at all the memes that flooded the internet:

Swiggy

 

 

Zomato

 

 

Blinkit

 

 

Snapdeal

 

 

Uber India

 

 

boAt

 

 

KFC India

 

 

Subway India

 

 

Fevicol

 

 

Swiggy Instamart

 

 

McDonald's India

 

 

Dunzo

 

 

AJIO

 

 

The Minimalist India

 

 

chess world cup moment marketing magnus carlsen brand creatives