Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds

For RakshaBandhan 2025, brands took the audience through various dynamics of siblings' relationships. In this article, we take a look at creative ads that caught our eye.

08 Aug 2025 19:13 IST

New Update

Raksha Bandhan has always been more than just a festival for Indians. It celebrates the ever-evolving brother-sister bond. As Raksha Bandhan 2025 approaches, brands are once again celebrating the beautiful, evolving dynamics of brother-sister relationships in their heartfelt and creative ad campaigns.

From nostalgic bonds rooted in childhood memories as portrayed in TVS Credit's ad film to modern stories of friendship, support and empowerment as shown in Cadbury Celebrations, Hershey's India, Zepto and other ad films, these ads capture the myriad emotions that define this special festival.