/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/08/20/leaderboard-new-3-2025-08-20-14-33-18.png)
/socialsamosa/media/member_avatars/2025/08/28/2025-08-28t143920773z-whatsapp-image-2025-08-28-at-80902-pm-2025-08-28-20-09-17.jpeg )
Follow Us/socialsamosa/media/media_files/2025/08/29/fi-55-2025-08-29-14-57-20.png)
When Taylor Swift makes an announcement, the world listens and so do brands. The moment news of her engagement with Travis Kelce broke, the internet lit up not just with fan reactions but also with a wave of brand creativity.
From fast-food giants to beauty labels, brands jumped in almost instantly with witty congratulatory posts, proving once again how pop culture drives real-time marketing on a global scale.
The same frenzy followed the reveal of her new album, 'The Life of a Showgirl', as brands tapped into the pop singer's fan universe, who call themselves Swifties, to align themselves with the moment.
Brands are no longer just selling a product or service; they're trying to be part of the same community as their consumers. By celebrating with the Swifties, they build a connection that feels more authentic than a traditional commercial.
Here, we explore the list of brands across the categories that capitalised on Swift's engagement news, showing how one pop culture development can ripple through the marketing landscape.
Swiggy
/filters:format(webp)/socialsamosa/media/media_files/2025/08/29/screenshot-2025-08-29-142107-2025-08-29-14-21-18.png)