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Experts Speak

IPL Effective AdsExperts Speak

What makes an ad truly effective during IPL?

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness truly means beyond just chasing eyeballs.

By Pranali Tawte
logoApr 22, 2025 11:43 ISTlogo 7 Min read
brand identity in the age of AIExperts Speak
The evolution of brand identity in the age of AI
By Shamita Islur
logoApr 21, 2025 14:07 ISTlogo 7 Min read
influencers have taboo conversations Experts Speak
Why brands turn to influencers to have taboo conversations with consumers
By Sneha Medda
logoApr 18, 2025 09:59 ISTlogo 7 Min read
IPL 2025Experts Speak
More brands bet on influencer marketing this IPL; projected spends at ₹550 crore
By Pranali Tawte
logoApr 14, 2025 13:29 ISTlogo 7 Min read
cvdceExperts Speak
Why brands shell out fortunes on IPL to get a seat at the cultural table
By Harshal Thakur
logoApr 09, 2025 17:39 ISTlogo 10 Min read
Startups investing IPLExperts Speak
Should startups place their bets on IPL?
By Shamita Islur
logoApr 08, 2025 16:38 ISTlogo 8 Min read
portrayal of women in adsExperts Speak
Women are more visible in ads but is that real progress?
By Sneha Medda
logoApr 07, 2025 12:51 ISTlogo 6 Min read
surrogate advertisements during IPLExperts Speak
What would happen if surrogate advertisements were banned during IPL?
By Shamita Islur
logoApr 03, 2025 13:01 ISTlogo 6 Min read
evfeExperts Speak
The 20-second hurdle: Why IPL ads haven't reached Super Bowl iconic status
By Harshal Thakur
logoApr 02, 2025 14:16 ISTlogo 10 Min read
April fools' marketingExperts Speak
April fools' marketing: Are brands making us laugh or just looking foolish?
By Pranali Tawte
logoApr 01, 2025 18:55 ISTlogo 6 Min read
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