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Karuna Sharma

Karuna Sharma is the Associate Editor at Social Samosa India, where she writes about the many manifestations of the social media world. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has worked with Business Insider India, AdAge India and BestMediaInfo. When she is not working, she's mostly watching sitcoms on Netflix or petting stray cats.

mass advertising Experts Speak

Why mass advertising needs to get more personal

When you aim for everyone, you risk resonating with no one. This article explores the evolving definition of mass advertising, why some broad-reach ads soar while others sink, and what it really takes to connect and not just be seen.

By Karuna Sharma
Jul 14, 2025 17:07 IST 10 Min read
Self care Deep Dive
Self-care: The aesthetic we bought into
By Karuna Sharma
Jun 30, 2025 10:56 IST 5 Min read
Dads in ads Experts Speak
Characteristics that define dads in ads of today
By Karuna Sharma
Jun 12, 2025 10:30 IST 8 Min read
Brands want to be bff Experts Speak
Why brands want to be your best friend
By Karuna Sharma
May 30, 2025 13:41 IST 6 Min read
Youri Guerassimov Interviews
Learning boundaries from French advertising culture with Youri Guerassimov
By Shamita Islur & Karuna Sharma
May 26, 2025 15:02 IST 7 Min read
Amitesh Rao Interviews
Good creative work creates real impact: Amitesh Rao
By Karuna Sharma
May 26, 2025 09:41 IST 8 Min read
Namrata Thakker Interviews
Namrata Thakker Shah on why PR & communications are undervalued in the marketing ecosystem
By Karuna Sharma
May 23, 2025 12:07 IST 5 Min read
selling empowerment Deep Dive
There’s something iffy about brands selling empowerment
By Karuna Sharma
Apr 30, 2025 12:37 IST 6 Min read
Tara Kapur Interviews
Assertiveness in women is often misunderstood: Tara Kapur
By Karuna Sharma
Apr 25, 2025 10:28 IST 9 Min read
Indian AdEx Samosa Snippets
Unfavourable picture for the Indian AdEx: Inside the latest forecasts for 2025
By Karuna Sharma
Feb 13, 2025 10:01 IST 4 Min read
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