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Karuna Sharma

Karuna Sharma is the Associate Editor at Social Samosa India, where she writes about the many manifestations of the social media world. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has worked with Business Insider India, AdAge India and BestMediaInfo. When she is not working, she's mostly watching sitcoms on Netflix or petting stray cats.

Nostalgia marketingExperts Speak

How much nostalgia is too much nostalgia?

The revival of Kyunki Saas Bhi Kabhi Bahu Thi, CID, and Metro… In Dino is no coincidence. Nostalgia is having a moment. Every few years, the past resurfaces. What’s driving this new wave of nostalgia marketing, and what do brands really gain from it?

By Karuna Sharma
logoSep 03, 2025 09:00 ISTlogo 8 Min read
mass advertisingExperts Speak
Why mass advertising needs to get more personal
By Karuna Sharma
logoJul 14, 2025 17:07 ISTlogo 10 Min read
Self careDeep Dive
Self-care: The aesthetic we bought into
By Karuna Sharma
logoJun 30, 2025 10:56 ISTlogo 5 Min read
Dads in adsExperts Speak
Characteristics that define dads in ads of today
By Karuna Sharma
logoJun 12, 2025 10:30 ISTlogo 8 Min read
Brands want to be bffExperts Speak
Why brands want to be your best friend
By Karuna Sharma
logoMay 30, 2025 13:41 ISTlogo 6 Min read
Youri GuerassimovInterviews
Learning boundaries from French advertising culture with Youri Guerassimov
By Shamita Islur & Karuna Sharma
logoMay 26, 2025 15:02 ISTlogo 7 Min read
Amitesh RaoInterviews
Good creative work creates real impact: Amitesh Rao
By Karuna Sharma
logoMay 26, 2025 09:41 ISTlogo 8 Min read
Namrata ThakkerInterviews
Namrata Thakker Shah on why PR & communications are undervalued in the marketing ecosystem
By Karuna Sharma
logoMay 23, 2025 12:07 ISTlogo 5 Min read
selling empowermentDeep Dive
There’s something iffy about brands selling empowerment
By Karuna Sharma
logoApr 30, 2025 12:37 ISTlogo 6 Min read
Tara KapurInterviews
Assertiveness in women is often misunderstood: Tara Kapur
By Karuna Sharma
logoApr 25, 2025 10:28 ISTlogo 9 Min read
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