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Experts Speak

best festive campaignsExperts Speak

Do the best festive campaigns begin at home?

From family chaos to little acts of care, folks from the A&M industry reveal the real-life sparks that inspired their quirky and heartfelt festive campaigns.

By Pranali Tawte
logoSep 19, 2025 09:00 ISTlogo 5 Min read
Q-com ad ratesExperts Speak
Q-com ad rates climb 20-30%, with festive slots nearing 40% spike
By Shamita Islur
logoSep 17, 2025 09:00 ISTlogo 7 Min read
branding and packaging festiveExperts Speak
How to make branding and packaging more memorable this festive season
By Sneha Medda
logoSep 16, 2025 09:00 ISTlogo 6 Min read
Beauty brands festive seasonExperts Speak
Festive season to fuel 10-12% rise in ad spends for beauty brands
By Sneha Medda
logoSep 15, 2025 09:00 ISTlogo 6 Min read
hindi copywritingExperts Speak
Is Indian advertising underappreciating its Hindi storytellers?
By Joe
logoSep 12, 2025 10:08 ISTlogo 8 Min read
marketing international destinationsExperts Speak
Inside the strategies behind marketing international destinations to Indian travellers
By Shamita Islur
logoSep 11, 2025 13:41 ISTlogo 8 Min read
nostalgic ads Gen ZExperts Speak
Are nostalgic ads working on Gen Z?
By Sneha Medda
logoSep 10, 2025 09:44 ISTlogo 6 Min read
agency chaos fiExperts Speak
When you’re on two calls at once: Inside ad agencies during festive season
By Joe
logoSep 09, 2025 09:00 ISTlogo 7 Min read
Festive AdExExperts Speak
India’s festive AdEx to see 10-12% lift in 2025
By Pranali Tawte
logoSep 08, 2025 10:10 ISTlogo 5 Min read
GST reforms festive AdExExperts Speak
GST 2.0 reforms to fuel a 15–20% surge in festive AdEx across key categories
By Shamita Islur
logoSep 05, 2025 17:58 ISTlogo 6 Min read
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