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Joe

52 (1)Marketing Shorts

How Indriya plans to secure a foothold in India’s lavish wedding market

Indriya CMO Shantiswarup Panda details the brand's key focus on the bridal space, moving beyond broad festive campaigns to a more intimate, storytelling-led approach for a discerning, modern consumer.

By Joe
logoOct 29, 2025 09:01 ISTlogo 5 Min read
fi - 2025-10-25T132211.764Topical Spot
Adland pays tribute to creative titan Piyush Pandey
By Joe
logoOct 25, 2025 13:22 ISTlogo 2 Min read
fi - 2025-10-19T213104.834Interviews
The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
By Joe
logoOct 24, 2025 10:00 ISTlogo 8 Min read
AMARTNATH DUTTAMarketing Shorts
Understanding hyperlocal marketing with Cycle Agarbatti
By Joe
logoOct 21, 2025 10:00 ISTlogo 4 Min read
fi - 2025-10-19T215802.941Experts Speak
Can conscious celebrations ever be a campaign narrative for Diwali?
By Joe
logoOct 21, 2025 10:00 ISTlogo 6 Min read
33 (1)Experts Speak
Good trumps evil, and other narratives that inspire campaigns in East India
By Joe
logoOct 15, 2025 16:07 ISTlogo 7 Min read
22 (1)Marketing Shorts
Examining Samosa Singh's strategy for scaling street food
By Joe
logoOct 09, 2025 09:00 ISTlogo 5 Min read
Paint brands festive marketingExperts Speak
Paint brands give festive marketing a fresh coat of storytelling as competition intensifies
By Joe
logoOct 07, 2025 10:06 ISTlogo 6 Min read
fi - 2025-09-30T192850.550Experts Speak
How Durga Puja celebrations are rewriting the brand playbook
By Joe
logoOct 01, 2025 12:54 ISTlogo 10 Min read
fi - 2025-09-30T165950.821Marketing Shorts
Safed’s long-standing bond with Durga Puja
By Joe
logoOct 01, 2025 09:00 ISTlogo 5 Min read
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