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From Rocky Rani to Gadar 2, experts look back at how movie marketing shifted in 2023

2023 was the year for innovation and going beyond the norm, and this was visible in movie marketing as well. With massive marketing campaigns like Barbie and Oppenheimer, it was a year of brand collabs, leveraging star power and bringing back the charm of music for the Indian film industry. Experts take a look back at a few other trends that took off in movie marketing this year.