Gen Z

Marketing to Gen AlphaExperts Speak

Marketing to Gen Alpha, a generation raised by AI

As Gen Alpha grows up with AI, gaming, and social media, the next wave of marketing isn’t about selling to children but collaborating with them. Here’s how Gen Alpha is changing the rules.

By Shamita Islur
Nov 14, 2025 14:42 IST 9 Min read
45 (4)Guest Post
Engaging Gen Z and millennials in a saturated market
By Social Samosa
Oct 22, 2025 10:00 IST 3 Min read
fi (94)Industry Updates
Instagram launches micro-drama series ‘Party of Two’ in India
By Social Samosa
Sep 03, 2025 17:41 IST 1 Min read
Gu7GN8ZWEAAjdTiCampaign Spot
realme teases new brand face with ‘Live for Real’ campaign
By Social Samosa
Jul 04, 2025 10:00 IST 2 Min read
SUNITHA NATARAJANGuest Post
The Gen Z factor: Why our agency culture is changing from within
By Social Samosa
Jul 01, 2025 10:00 IST 3 Min read
Jockey India Gen ZMarketing Shorts
Nihal Ranjan on crafting a brand voice for Jockey India that speaks to Gen Z
By Sneha Medda
Jun 27, 2025 10:56 IST 5 Min read
Nestlé Launches ‘Snap to Decide’ Campaign Based on Viral KITKAT TrendCampaign Spot
Nestlé KITKAT’s new campaign tackles Gen Z’s decision fatigue with a playful twist
By Social Samosa
Jun 12, 2025 16:37 IST 1 Min read
efeInterviews
The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
By Harshal Thakur
Jun 02, 2025 10:00 IST 10 Min read
Brands want to be bffExperts Speak
Why brands want to be your best friend
By Karuna Sharma
May 30, 2025 13:41 IST 6 Min read
goafest gen z Goafest
Goafest 2025: Swipe right for relevance, building brands Gen Z cares about
By Social Samosa
May 21, 2025 19:00 IST 3 Min read
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