Social Media Case Study: Bournville and its various integration

FoxyMoron, Social Media Agency, Digital Agency, Foxy, Be Foxy, Foxymoron case study, Bournvita Quiz Contest, Bring BQC Back,

Agency Name:

FoxyMoron

Brand Name:

Bournville

Objective:

Objective 1: Create tie ups with Sula, Sulafest, The Comedy Store, The Wine Society of India.
Objective 2: Build an interactive content piece titled ‘Dark Secrets of a Chocolatier which has Dark Chocolate Recipes’
Objective 3: Variety of contests and applications where users can share how they have ‘Earned It’ and win for it.
Objective 4: An interactive Game + Video campaign titled ‘Legend of the Cocoa Bean’ where users have to uncover the history and legacy of the cocoa bean over 1 month

 

Solution/Campaign Plan:

Solution 1 – Create tie ups with Sula, Sulafest, The Comedy Store, The Wine Society of India
Solution 2 – Build an interactive content piece titled ‘Dark Secrets of a Chocolatier which has Dark Chocolate Recipes’
Solution 3 – Variety of contests and applications where users can share how they have ‘Earned It’ and win for it.
Solution 4 – An interactive Game + Video campaign titled ‘Legend of the Cocoa Bean’ where users have to uncover the history and legacy of the cocoa bean over 1 month.

Return on Investment:

1 Year 1 Million + Facebook Fans
Over 4 Million Impressions on Influencer and partner sites via tie ups
An organic Rank 6 for the keyword ‘Dark Chocolate’ on Google.com
100,000 + Video views
1500 Gameplays per day for 30 days on Legend of the Cocoa Bean Campaign
Cost per Acquisition (Facebook): INR 5.5 (40% of total acquisitions via advertising)
Cost of Partnerships: INR 0

 

Team Members:

Harshil Karia – Account Lead
Arjava Vig – Creative Lead
Sagar Gite – Design Lead
Swapna Nair – Account Manager, Content
Jenny Chhor – Account Manager, Social Partnerships
Paritosh Ajmera – Technical Lead

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