High Street Phoenix
To help users enter High Street Phoenix in the Summer of 2011 and create a memorable moment or experience they’d remember forever.
Summer Smiles – The quest to find Mumbai’s best Smile!
Come Phoenixing. Have a great experience. Smile (like you mean it).
We’ll upload your photo.
Go back to Facebook and tag it.
Get your friends to vote for you.
The best smiles, Win.
Return on Investment:
1 Month, 11,000 new fans
5000 photos uploaded
10,000 tags on photos
Coverages on 4 local blogs and 6 local newspapers
Cost per Acquisition (Facebook): INR 0
Angad Manchanda – Account Lead
Harshil Karia – Ideation & Creative Lead
Tushar Kalan – Design Lead
Shaurya Tyagi – Account Manager, Content
Siddharth Sethi – Account Manager, Content