Social Media Case Study :Summer Smiles for High Street Phoenix

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Agency Name: 


Brand Name:

High Street Phoenix

High Street PHOENIX
High Street PHOENIX


To help users enter High Street Phoenix in the Summer of 2011 and create a memorable moment or experience they’d remember forever.

Solution/Campaign Plan:

Summer Smiles – The quest to find Mumbai’s best Smile!

Come Phoenixing. Have a great experience. Smile (like you mean it).

We’ll upload your photo.

Go back to Facebook and tag it.

Get your friends to vote for you.

The best smiles, Win.

Return on Investment: 

1 Month, 11,000 new fans

5000 photos uploaded

10,000 tags on photos

Coverages on 4 local blogs and 6 local newspapers

Cost per Acquisition (Facebook): INR 0

Team Members: 

Angad Manchanda – Account Lead

Harshil Karia – Ideation & Creative Lead

Tushar Kalan – Design Lead

Shaurya Tyagi – Account Manager, Content

Siddharth Sethi – Account Manager, Content