Twitter Indian Social Media Social Media and Indian Beer Industry Social Samosa 02 May 2012 00:00 IST Updated On 02 May 2012 09:30 IST Follow Us New Update Key Research Findings: Kingfisher is the most popular brand among Social Media users Maharashtra is the targeted geographic region for all beer brands Twitter is the most used platform People associate beer and cricket Indian beer buyers are price sensitive Insights through Social Media People in the age group of 18-25 years , which is the target segment for beer, talk more about beer Kingfisher has a 88.3% voice share Foster's and Miller Lite have the highest opinion score The most used words in association with beer are- IPL, People, Kingfisher, Easter,Cricket,Party,Price,Food and Tax Social Media and India Beer industry report View more PowerPoint from SocialSamosa.com Conclusion of analysis: Beer brands have more male patronage than female Tuborg and Carlsberg do not have good brand patronage across the nation Cricket and beer go together Featured Image courtesy Joannapoe party IPL Budweiser Food Beer Heineken Carlsberg Fosters Tuborg Miller Lite Mharashtra London Pilsner Haywards cricket Kingfisher Read More Read the Next Article