IPL

The coming of age of IPL (and marketing)

In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, urging brands to go beyond buzz and build lasting impact.

By Social Samosa

May 15, 2025 18:49 IST logo

5 Min read

Deep Dive

How marketing helped build IPL’s economic might

By Harshal Thakur

Apr 08, 2025 10:00 IST logo

9 Min read

Experts Speak

What would happen if surrogate advertisements were banned during IPL?

By Shamita Islur

Apr 03, 2025 13:01 IST logo

6 Min read

Industry Updates

BCCI looks for a media buying partner to drive IPL 2025 ad strategy

By Social Samosa

Mar 05, 2025 12:37 IST logo

1 Min read

Industry Updates

Reliance eyes IPL monetisation with neuroscience-driven ads

By Social Samosa

Feb 26, 2025 16:53 IST logo

2 Min read

Industry Updates

Gujarat Titans name Mayank Dayal as Head of Marketing

By Social Samosa

Feb 04, 2025 19:14 IST logo

1 Min read

Industry Updates

BCCI unveils IPL dates for 2025, 2026, & 2027 in first-ever move

By Social Samosa

Nov 22, 2024 16:50 IST logo

2 Min read

Report

IPL ecosystem value drops by 10.6%, falls to INR 82,700 Cr: Report

By Social Samosa

Sep 05, 2024 17:42 IST logo

4 Min read

Case Study: How My11Circle and DViO executed a multifaceted IPL campaign to record a 28.5 Cr reach

By Social Samosa

Aug 07, 2024 10:00 IST logo

5 Min read

Experts Speak

What implications does the T20 World Cup in USA hold for advertisers?

By Harshal Thakur

Jun 10, 2024 15:24 IST logo

13 Min read