Case Studies Social Media for Brands

Social Media Case Study : Micro Max Fun Book

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Objective

Micromax used Blogger outreach program to connect to their target audience.

What they achieved

#Funbook was the trending topic in India

50,000+ Twitter users reached

11 tweets per second

1000+ twitter mentions in 3 hours

20+ Foursquare check-ins

48+ attendees

Twitter Micromax hashtag Trending foursquare Indian Bloggers