Social Media Case Study - Pepsi Paint Your Face Facebook App

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‘Paint Your Face’ Facebook App




Pepsi wanted to create a digital awareness campaign around the 2010 FIFA World Cup in South Africa. Without lead sponsorship of the event, Pepsi needed a guerrilla marketing initiative that would be embraced by online users and shared around the world through their social networks.


Brandmovers designed and developed a custom Facebook application that allowed users to paint their face with their country’s flag. Users were able to upload their picture, paint it and then post it as their profile pic in a few easy steps. The app was developed for 3 separate brands (Pepsi, Diet Pepsi and Pepsi Max) and was pulled into several local country Pepsi pages for maximum reach.

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The application went viral within a few days and was used by thousands of Facebook users in over 30 countries. The initiative generated a significant amount of likes as well as millions of impressions for the brand. It was also covered by several media organizations and publications online.

PepsiCo Pepsi Brandmovers Pepsi Social Media 2010 FIFA World Cup Diet Pepsi Pepsi Max