New Foursquare Design Is Here

Finally the long wait is over. The new foursquare design is here. All this while, we’ve been hearing the buzz especially from Foursquare who has been talking to us through their social networking platforms about the New Foursquare to be launched, and many of us have been waiting for it in anticipation. The wait is over. Yesterday evening, Foursquare rolled out it’s update.

Now checking in virtually to places has become spicier. A lot more than what it was before. Besides the look and feel, some of it’s features that it rolled out makes it more social as opposed to what it was earlier. Not only does the new look seems great design wise, but also encourages people to interact more on each other’s check in’s especially with the photographs being accompanied with their checkins. The layout and dimensions of the photos that you can upload now, gives the whole foursquare timeline an Instagram like feel, assuming a lot of people would add more photos to their checkins. But that’s not all that is there to the New Foursquare!

Profile Page

The profile page design looks neat, it  features user’s other social network urls, photo, short bio, the friends he/she has, the badges he has explored, tips he/she has left and the lists that he/she has subscribed to. All this makes profile viewing a value creating activity. Love the look and feel and the intuitiveness of it all.

Home Screen

The home screen layout itself is more appealing, even with or without photos being put up by the users, it kind of makes you want to interact with them especially with the comment and ‘heart’ sign screaming there in front of you… Again, something that is borrowed from Instagram. The experience of interactivity increases, be it with people whom you may personally know or just have been acquainted on via other social networks (read: twittter.) Certainly encourages the users to stick around for a lot longer than before.

Home Screen new foursquare

Checkin Locations

The new feature in the checkin locations showcases comments / tips left by users more prominently and a photograph of the location, thus making the entire experience more real [and almost “Path” like]. It also gives Foursquare an edge in terms of positioning itself as a review based site.

Overall, considering the new look and feel, Foursquare certainly is looking to provide more value to it’s users and to become more than just a location based checkin app. They want to give their users not only an option to checkin into ‘places’ (pun intended) but also deals from local retailers.

It’s yet to be seen how this change will help them. There’s a lot of money that’s been pumped in to Foursquare right from the time it was founded [it’s stock sale value is around $600 million].

What do you think about the new look? Try it and let us know your views…

Featured Image Courtesy : nan palmero

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Srinivas Kulkarni has been a communications professional for over 10 years, and has been blogging since 2005. He's worked with Mirum (Formerly Social Wavelength) for 4 years. For the past few years he has been with Social Kinnect: A Digital Marketing Agency in Mumbai in various Intraprenurial roles. Currently he Heads Learning and Development & Analytics at the agency. His passion for Advertising, Creativity, Social & Digital Marketing helps #Kinnectors make a difference for the brands they work with. In his spare time he's a Travel Blogger and blogs about his escapades @ srinistuff.com
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