Social Media Case Study: Lavasa Women Drive 2012
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Objectives
- Create online buzz before Lavasa Women’s Drive 2012.
- Invite for registrations and voting via social platforms.
- Building awareness on cancer through this event.
- Leverage brand ‘Lavasa’ with Women’s Drive event.
The Results
- Growth of 1168 to Fanbase
- 1329 approx daily stories created
- Instant Testimonials for services: 300+
- 400 women got themselves checked – Cancer Awareness
- #LWD2012 trending in Mumbai
- No. of Retweets: 86
- No. of Mentions: 190
- 19,94,467 audience reached throughout campaign
Case Study submitted by Windchimes Communication
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