Social Media Case Study: Lavasa Women Drive 2012

 Objectives

• Create online buzz before Lavasa Women’s Drive 2012.
• Invite for registrations and voting via social platforms.
• Building awareness on cancer through this event.
• Leverage brand ‘Lavasa’ with Women’s Drive event.

The Results

• Growth of 1168 to Fanbase
• 1329 approx daily stories created
•  Instant Testimonials for services: 300+
• 400 women got themselves checked – Cancer Awareness
• #LWD2012 trending in Mumbai
• No. of Retweets: 86
• No. of Mentions: 190
• 19,94,467 audience reached throughout campaign

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