Social Media Case Study: Lavasa Women Drive 2012

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Social Media Case Study: Lavasa Women Drive 2012


  • Create online buzz before Lavasa Women’s Drive 2012.
  • Invite for registrations and voting via social platforms.
  • Building awareness on cancer through this event.
  • Leverage brand ‘Lavasa’ with Women’s Drive event.

The Results

  • Growth of 1168 to Fanbase
  • 1329 approx daily stories created
  •  Instant Testimonials for services: 300+
  • 400 women got themselves checked – Cancer Awareness
  • #LWD2012 trending in Mumbai
  • No. of Retweets: 86
  • No. of Mentions: 190
  • 19,94,467 audience reached throughout campaign

Case Study submitted by Windchimes Communication
Social Media Case Study, Wipro, Windchimes, eGo, Social Media, Social Media strategy for wipro, computers, laptops, netbookx
Blog Post Windchimes Communications Fanbase Lavasa Lavasa Women Drive 2012 LWD 2012 Womens Drive