Social Media Case Study: Lavasa Women Drive 2012


  • Create online buzz before Lavasa Women’s Drive 2012.
  • Invite for registrations and voting via social platforms.
  • Building awareness on cancer through this event.
  • Leverage brand ‘Lavasa’ with Women’s Drive event.

The Results

  • Growth of 1168 to Fanbase
  • 1329 approx daily stories created
  •  Instant Testimonials for services: 300+
  • 400 women got themselves checked – Cancer Awareness
  • #LWD2012 trending in Mumbai
  • No. of Retweets: 86
  • No. of Mentions: 190
  • 19,94,467 audience reached throughout campaign

Case Study submitted by Windchimes Communication
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