The Mumbai-based digital agency MindShift Interactive is all set to take BIG CBS’s much-awaiting singing reality show, ‘The X Factor’ on Facebook and Twitter.
With simulcasts working well for the Big CBS Network, with its latest show America’s Got Talent topping shows airing on English GECs, garnering a GRP of 5.96.
MindShift Interactive (MindShift) is all set to take BIG CBS’s , to an all-new level with a high decibel campaign that promises to attract the eyeballs and bring BIG CBS Networks fans closer to the channel and keep viewers tuned in.
Aptly named, Xport to LA, the campaign provides an incentive to winners to be flown to Los Angeles, USA, to watch Britney Spears, Demi Lovato, Simon Cowell and LA Reid LIVE in action on the studios of The X Factor.
The contest will run across the BIG CBS Facebook pages, PRIME, LOVE and SPARK and takes users through various levels similar to the show, in order to acquire a passport to be flown off to LA. The strategy is taken forward onto Twitter creating virality with the usage of #Xfactor as a hashtag, engaging influencers and viewers.
Zafar Rais, CEO, MindShift says,
With BIG CBS Network targeting premium audiences, the overall social media strategy for the Network will ensure it meets the entertainment penchant of the upwardly mobile audience seeking quality content. The concept of social media always remains towards interacting, and we’re all set to create digital outreach on the basis of our consumer and industry insights that truly promises mindshifts within the space.
The Network is focussed towards building a loyal, long term fan following using the power of digital media.
We really want people to have an immersive experience and our campaigns are aligned to ensure we achieve this.