Social Samosa
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Brand Name:
Agency Name:
VML Qais
Objectives:
- To enable innovators from all over India
- Achieve significant reach
- Deepen engagement
- Ultimately activation
Execution:
- Launched in August 2011, the SparkTheRise website offered a call to action, for people to share their ideas, seek help, and win grants and vote for their favourite projects
- Spark the Rise sought suggestions in five categories, namely technology, infrastructure and transportation, energy, agriculture and rural development, and social entrepreneurship
- Project ideas were submitted, voted upon, and the most popular and viable came to fruition
Results:
- 6,000 ideas where submitted in season one
- Achieved reach of over 87 million people
- Over 2 million people actively engaged with the initiative on the website, Facebook, Twitter and YouTube
- 32,000 people supported projects by volunteering, offering expert advice, donating equipment or offering to be funders
- 1,471 projects had been approved, there were 311,817 users and 354,817 votes were cast on the website and via SMS