Reliance Footprint Appoints AliveNow as its Social Media Agency


Reliance Footprint, the country’s exclusive family footwear concept from Reliance Retail has now appointed AliveNow, Bangalore based full-service award-winning social media agency to manage the brand’s social media presence.

Reliance Footprint, is a one stop concept footwear destination which caters to the entire family having products for all occasions. It houses over 50 international, national and Reliance brands.

Social media has become ever more crucial for retail players as more and more individuals interact with their favorite retail brands online. Not only has it become a marketing and branding platform but also a feedback mechanism for many brands.

AliveNow is a full-service award-winning social media agency based in Bangalore offering a range of social media services.

They have worked with iconic international brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet and leading Indian brands like ITC, Prestige Smart Kitchens, PVR Cinemas, Reliance Trends, Cycle Agarbathies and more. In 2011, AliveNow was picked by Businessworld magazine as one of India 25 hottest start-ups and was also chosen by NASSCOM as one of the top 10 emerging IT services companies in India.

In 2012, AliveNow’s CEO made it to the cover of India Today magazine as one of India top 20 young and emerging entrepreneurs

Adhvith Dhuddu, CEO of AliveNow had to say this regarding the new account win,

Brands are now ever more focused on building their presence on social media. This platform has become one of the most popular and powerful medium to reach a widespread audience by creating a need to increase purchase, drive sales, and to create a strong brand recall.

We look forward to working with Reliance Footprint and to match their strong offline brand presence with a robust digital presence. Having successfully worked with Reliance Trends for their social media campaigns, we want to follow suit with Reliance Footprint as well.

Mr. Debdeep Sinha, Senior Vice President & Chief Marketing Officer at Reliance Footprint also added,

Social media acts as an important source of information and greatly influences the  buying decision of the consumers. We look forward to working with AliveNow to build and  execute social media strategies that will help Reliance Footprint to listen to what the consumers are saying and thus deliver on their expectations.