Brand Name:

55DSL

Agency Name:

Glitch

Objective:

To launch 55DSL’s new line of Streetwear and take Pune by storm!

Execution:

On the 20th of October, Diesel decided to Take Pune by storm. To launch their new line of Street wear, they decided to try something new.

A gun, wired up to the internet was set up in the middle of a mall in front of a moving target. Passers by were encouraged to tweet @fiftyfivedsl along with #gethit The tweet would trigger the gun and anyone who hit the target would win 55DSL goodies.

People thronged to the gun over 3 days (19th, 20th and 21st) resulting in some astronomical outcome.

Results:

Over the 3 days we received 2800 mentions and 480,000 impressions. For everyone who missed the event, an online version of the game goes live on 15th November, 2012.

 

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