Social Media Case Study: 55DSL’s Twittergun

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To launch 55DSL’s new line of Streetwear and take Pune by storm!


On the 20th of October, Diesel decided to Take Pune by storm. To launch their new line of Street wear, they decided to try something new.

A gun, wired up to the internet was set up in the middle of a mall in front of a moving target. Passers by were encouraged to tweet @fiftyfivedsl along with #gethit The tweet would trigger the gun and anyone who hit the target would win 55DSL goodies.

People thronged to the gun over 3 days (19th, 20th and 21st) resulting in some astronomical outcome.


Over the 3 days we received 2800 mentions and 480,000 impressions. For everyone who missed the event, an online version of the game goes live on 15th November, 2012.