Social Media Case Study: Palm Expo 2012

Brand Name:

Diversified Communications Group

Agency Name:

PostBox Communications

Objectives:

• “PALM Expo 2012” ( Pro Audio Music Production show) was organized by Diversified Communications group for all those who are always keen to know about musical instruments, pro audio etc…
• TG of the brand was 18 and older, across India. It was no surprise that this TG was spending a more of time online.
• Positioning of the brand was based on its Latest Innovations in Music Industry, Pro Audio, AV integration etc..
• The challenge was to extend the positioning of the brand on online media and create buzz.
• Also look at social media to engage with the Youth TG.

Execution:

• Creating  Twitter handle for the Expo
• Creating Awareness via Blogs, Micro Blogs, SNS, Forums
• Engaging with Influencers like Bloggers and Music Enthusiasts
• Highlight Exhibitors at Expo

Results:

Facebook page - Likes increased upto 101% from March 2012 to April-May 2012