Diversified Communications Group
- “PALM Expo 2012” ( Pro Audio Music Production show) was organized by Diversified Communications group for all those who are always keen to know about musical instruments, pro audio etc…
- TG of the brand was 18 and older, across India. It was no surprise that this TG was spending a more of time online.
- Positioning of the brand was based on its Latest Innovations in Music Industry, Pro Audio, AV integration etc..
- The challenge was to extend the positioning of the brand on online media and create buzz.
- Also look at social media to engage with the Youth TG.
- Creating Twitter handle for the Expo
- Creating Awareness via Blogs, Micro Blogs, SNS, Forums
- Engaging with Influencers like Bloggers and Music Enthusiasts
- Highlight Exhibitors at Expo
Facebook page – Likes increased upto 101% from March 2012 to April-May 2012