Social Media Case Study: Smokin’ Joe’s Pizza

Smokin' Joe's

Brand Name: 

Smokin Joes Pizza

Agency Name: 

Social Squared

Objectives:

To establish a presence across Social Media Channels

  • Primary Social Media: Facebook
  • Secondary Social Media: Twitter
To establish Social Media as a medium to communicate with current and potential customers

Results:

Facebook

  • Facebook – 13500+ Followers
  • Weekly Engagement Rate: 7-10%
  • People talking about this is a proportion of total number of fans (Higher than industry standards usually 2-4%)
  • Handling customer queries through Facebook
  • 80+ followers
  • Handling customer queries through Twitter
  • Exclusive offers through Twitter (Online delivery through www.deliverychef.in)
Built an image of a youthful and cool  customer-centric brand

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