Social Media Case Study: Smokin’ Joe’s Pizza
Brand Name:
Agency Name:
Social Squared
Objectives:
To establish a presence across Social Media Channels
- Primary Social Media: Facebook
- Secondary Social Media: Twitter
To establish Social Media as a medium to communicate with current and potential customers
Results:
- Facebook – 13500+ Followers
- Weekly Engagement Rate: 7-10%
- People talking about this is a proportion of total number of fans (Higher than industry standards usually 2-4%)
- Handling customer queries through Facebook
- 80+ followers
- Handling customer queries through Twitter
- Exclusive offers through Twitter (Online delivery through www.deliverychef.in)
Built an image of a youthful and cool customer-centric brand
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