Social Media Case Study: Smokin’ Joe’s Pizza

Smokin' Joe's

Brand Name: 

Smokin Joes Pizza

Agency Name: 

Social Squared


To establish a presence across Social Media Channels

  • Primary Social Media: Facebook
  • Secondary Social Media: Twitter
To establish Social Media as a medium to communicate with current and potential customers



  • Facebook – 13500+ Followers
  • Weekly Engagement Rate: 7-10%
  • People talking about this is a proportion of total number of fans (Higher than industry standards usually 2-4%)
  • Handling customer queries through Facebook
  • 80+ followers
  • Handling customer queries through Twitter
  • Exclusive offers through Twitter (Online delivery through
Built an image of a youthful and cool  customer-centric brand