Afaqs! Campus Digital Marketing Workshop (Bangalore and Delhi)

display advertising,search engine marketing,Social media marketing,mobile marketing
Digital marketing Workshop

afaqs! Campus is organizing Digital Marketing Workshops in Bangalore( Feb 8-9) and Gurgaon( Feb 15-16).

It is two-day (18 hours) workshop – in which we train corporate participants on fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business/brand.

There would be 4 sessions – Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with Analytics/how Digital Marketing activities can be measured.

Session Highlights

1)Display Advertising

  • Online marketing concepts
  • Ad formats /Ad inventory buying process
  • Leveraging Targeting /Role of Ad Networks
  • Tracking effectiveness of online campaign

2)Search Engine Marketing

  • Basic concepts and Importance of Search Marketing
  • Paid Search Marketing process
  • Using Google AdWords effectively
  • Creating Search strategy

3)Social Media Marketing

  • Importance of Social Media
  • Leveraging Facebook, Youtube, Linkedin & Twitter
  • Online Reputation Management (ORM)
  • Advertising on Social Media

4)Mobile Maketing

  • The new mobile landscape
  • Mobile advertising using WAP and APP
  • Mobile Ad networks and their usage
  • QR Codes & Augmented Reality

5)Web Analytics

  • What to measure and how to measure Google  Analytics
  • Social Media Analytics

Trainer

digital marketing expert

The Workshop will be led by RP Singh (Head-Digital, Mc Cann Erickson Commonwealth, APAC & Middle East). RP Singh is a digital marketing specialist with over 12 years of digital and new media experience of working in India, China and South-East Asia.

Date and Venue:

  • Date –  Feb 8-9 ( Bangalore); Feb 15-16 (Gurgaon)
  • Venue- Pride Hotel ( Bangalore); Clarens Hotel (Gurgaon)

Registration & Contact details

Click here to learn more and register

Contact : Kapil Ohri ( 9958583401); Anshupriya Sharma(8130706789)

[email protected]

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