Social Media Case Study: Myntra Style Mynt Contest

Brand Name:



To create awareness about Style Mynt, our fashion blog, and communicate that we have completed one year of existence on 1st December’12.


To show Style Mynt’s connection to fashion in an engaging manner that would require the audience to visit the blog.


We carried out the contest on Facebook as well as Twitter. We also communicated the contest on the blog itself. On Facebook, 5 questions based on Style Mynt posts were communicated through a single creative and users had to send an answer via email.

On Twitter, 5 questions were asked one after the other – every hour from 11 AM- using the #StyleMyntQuiz hashtag. 3 winners were chosen per platform (lucky dip from among those who answered right) and each got a Rs.500 voucher.

Criteria for measurement:

  • Number of entries
  • Reach (hashtracking)


  • The total number of entries from Twitter were over 350.
  • The total number of entries received for Facebook were 30.
  • Total number of tweets generated: 529 tweets generated, 230,367 impressions, reaching an audience of 36,227 followers


  • Twitter winners got gift vouchers from Myntra
  • Facebook winners got gift vouchers from Myntra