Social Media Case Study: Myntra Style Mynt Contest
Brand Name:
Objective:
To create awareness about Style Mynt, our fashion blog, and communicate that we have completed one year of existence on 1st December’12.
Strategy:
To show Style Mynt’s connection to fashion in an engaging manner that would require the audience to visit the blog.
Execution:
We carried out the contest on Facebook as well as Twitter. We also communicated the contest on the blog itself. On Facebook, 5 questions based on Style Mynt posts were communicated through a single creative and users had to send an answer via email.
On Twitter, 5 questions were asked one after the other – every hour from 11 AM- using the #StyleMyntQuiz hashtag. 3 winners were chosen per platform (lucky dip from among those who answered right) and each got a Rs.500 voucher.
Criteria for measurement:
- Number of entries
- Reach (hashtracking)
Performance:
- The total number of entries from Twitter were over 350.
- The total number of entries received for Facebook were 30.
- Total number of tweets generated: 529 tweets generated, 230,367 impressions, reaching an audience of 36,227 followers
Results:
- Twitter winners got gift vouchers from Myntra
- Facebook winners got gift vouchers from Myntra
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