Sennheiser Electronics India, a subsidiary of German audio company Sennheiser GmbH, has announced the appointment of social media consulting firm Blogworks to handle its social and digital media marketing strategy and engagement.

Blogworks helps global brands and organisations strategically leverage social media to draw insights, engage stakeholders in conversations, build communities, and co-create for business impact.

Speaking about their digital marketing initiatives, Gunjan Srivastava, Managing Director said,

The digital medium will drive our communication and engagement strategy, and in Blogworks we have found a partner who understand the intricacies of this medium, consumer behaviour around the category to deliver our brand promise effectively.

Rajesh Lalwani, CEO, Blogworks:

We will be using social media and the digital medium to bring alive the Sennheiser promise of ‘Better Sound = Better Emotions’ through a surround-sound impact as generated by the coming together of all stakeholders, including consumers, experts and performers.

Blogworks works with reputed organisations and brands including, Mahindra Rise, Harley-Davidson India, Essar Group, Allen Solly, Westland Books, Sterling Holidays among others.

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