Social Media Case Study: #FavouriteFood Twitter Contest by Froyo Foods
Brand Name:
Agency Name:
Objectives:
- It was held with the aim of learning what people find most interesting in their meals.
- It was held to gain an insight as to what the Indian consumers love to eat.
- The aim was to gain an insight to the Indian consumers taste buds.
Execution:
- Froyo foods had held a twitter contest for everyone to participate.
- Interactions were held on twitter.
- Winners of the contest were rewarded with free beverage and food vouchers
Results:
#Favouritefood became the trend in many cities like Mumbai, Hydrabad, Banglore, Ahmedabad and Chennai. It also became one of the trends in India.
Total Impressions: #Favouritefood
841 tweets generated 651,027 impressions, reaching an audience of 500,508 followers within the past 24 hours.
You may also like:
Case Study: How Sodexo leveraged Influencer Marketing to revamp its brand image
Case Study: How Colgate leveraged social media to drive app downloads for its online teledentistry p...
Case Study: How Weikfield established their custard as THE companion for IPL through celebrity influ...
Shan Foods' #KhaanaWithParosi wins hearts across borders
Berger Paints Mixes Imagination and Celebration
Case Study: How YouTube pre roll ads made Alexa a household name