Digital Marketing Workshop by afaqs! Campus ( Mumbai )

afaqs! Campus is organizing Digital Marketing Workshops in Mumbai ( March 15-16)

It is two-day (18 hours) workshop – in which we train corporate participants on fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business/brand.

There would be 4 sessions – Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with Analytics/how Digital Marketing activities can be measured.

Session Highlights

1)Display Advertising

  • Online marketing concepts
  • Ad formats /Ad inventory buying process
  • Leveraging Targeting /Role of Ad Networks
  • Tracking effectiveness of online campaign

2)Search Engine Marketing

  • Basic concepts and Importance of Search Marketing
  • Paid Search Marketing process
  • Using Google AdWords effectively
  • Creating Search strategy

3)Social Media Marketing

  • Importance of Social Media
  • Leveraging Facebook, Youtube, Linkedin & Twitter
  • Online Reputation Management (ORM)
  • Advertising on Social Media

4)Mobile Maketing

  • The new mobile landscape
  • Mobile advertising using WAP and APP
  • Mobile Ad networks and their usage
  • QR Codes & Augmented Reality

5)Web Analytics

  • What to measure and how to measure Google  Analytics
  • Social Media Analytics

Trainers :

  • RP Singh – Head Digital, Mc Cann Erickson commonwealth ( APAC & Middle East)
  • Sneha Kataria – Head,Social Media and Insights- Mindshare ( group M)
  • Amit Lall – Head, Mobile Marketing- Mobile2Win

Date and Venue:

  • Date – March 15-16 ( Mumbai)
  • Venue- Le Sutra Hotel ( Mumbai)

Registration & Contact details –

Click here to learn more and register

Contact : Kapil Ohri ( 9958583401); Anshupriya Sharma(8130706789)

[email protected]