Social Media Case Study: The Christmas Kitchen Makeover Contest by House Proud

house proud

Brand Name: 

House Proud

Agency Name: 

Trinetra Focus Communications

Objectives:

  • To promote the kitchen products of House Proud.
  • To increase engagement on FB during the festive season.
  • To bring about 500+ new likes, 100+ entries and over 100k fan impressions on Facebook during Christmas.
  • The contest was based on making the best selection of kitchen items along with a creative slogan and shares.
  • To increase visibility amongst core TG – homemakers.

Execution:

  • When a fan landed on the app, they had to first “like” the fan page to enter the contest
  • The next step was to select 8 of their favourite items from the many Kitchen items listed on the app.
  • The next phase of the contest was the completion of the slogan “I am HouseProud because…”
  • The next step was to fill in their personal details and hit ‘submit’.
  • The final step was to share the app on their wall by hitting the ‘share’ button located besides the ‘submit’ button on the app.
  • The campaign time frame was 12th of Dec to 26th Dec 2012

Results:

An overwhelming response – entries received from all over India

    • 350 entries within 15 days of the campaign
    • Increase of fan impressions by more than 1.3 M
    • Total fan count increase by 797
    • Increased talking about us by more than 350%
    • Average post reach increased from 800 to 1.2 k
    • FB Ad spends: INR 2500

 

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