Case Studies Travel Social Media Case Study: Yatra.com Social Samosa 27 Feb 2013 00:00 IST Updated On 27 Feb 2013 04:30 IST Follow Us New Update Brand : Yatra.com Objectives: Engage with fans and acquire new customers Develop its Facebook Page into a fully operational sales channel Create strong brand credibility Execution: The travel portal built a Facebook Page around the “Happy Travelers” theme: Cover picture is a collage of “happy” pictures sent in by their customers The Messages feature is used to respond to customer enquiries and emails Tabs are used to run cross-promotions with other brands that deliver added-value to their customers Yatra ran Facebook Ads to create a base of loyal fans: Specific groups of users who are very likely to be interested in Yatra were targeted with the ads Promotion-based ads directed users directly to specific Page tabs Yatra engaged with its fans through its Facebook Page by: Responding to customer queries within 12 hours Posting special offers and promotions on the Page Hosting apps like the “Happy Travel Jigsaw” where fans can solve puzzles Posting interesting tidbits about travel destinations Yatra amplified its reach on Facebook by: Targeting friends of fans with its ads Running sponsored stories to increase Page Likes Results: INR 1.5 million/month generated from Facebook 150K+ users see content from the Page every day 1,500 stories are created by Page users each day Social Media Case Study: Yatra.com from SocialSamosa.com Facebook Social Media Case Study yatra.com Engagement Read More Read the Next Article