Social Media Case Study: Wanderlust by Trident Hotel

trident hotel case study
Brand Name:

Hotel Trident

Agency Name:

Interactive Avenues

Objective:

Encourage adventure seekers to embark on a journey of discovery by rediscovering lesser-known facts about Indian cities.

Execution:
Wanderlust Microsite:

This is where all the interesting facts came together!

Facebook:
  • Users were redirected to the microsite through a TAB on Trident Hotel’s Facebook page!
  • Facebook ads helped the campaign expand its reach!
  • Regular status updates on Facebook helped us reach out to more people!
Twitter:

Every Thursday, users were asked to describe a pre-decided Trident city in only 5 words. The contest was on-air for 2 hours every week during the campaign period!

Regular tweets weaving in the Twiterrati helped promote the hashtag #tridentwanderlust.

Results:
Facebook:
  • Engagement levels during campaign period went up by 5000%
  • Fanbase increased by more than 100%
  • Users sharing updates made the campaign go viral
  • The viral reach escalated to a lofty 880%
Twitter:
  • #TridentWanderlust trended twice out of 5 times!
  • @TridentHotels garnered 2000+ tweets
  • 500+ people RT’ed our tweets which gained more than 1 million impressions

Trident Social Media Case study

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