Encourage adventure seekers to embark on a journey of discovery by rediscovering lesser-known facts about Indian cities.
This is where all the interesting facts came together!
- Users were redirected to the microsite through a TAB on Trident Hotel’s Facebook page!
- Facebook ads helped the campaign expand its reach!
- Regular status updates on Facebook helped us reach out to more people!
Every Thursday, users were asked to describe a pre-decided Trident city in only 5 words. The contest was on-air for 2 hours every week during the campaign period!
Regular tweets weaving in the Twiterrati helped promote the hashtag #tridentwanderlust.
- Engagement levels during campaign period went up by 5000%
- Fanbase increased by more than 100%
- Users sharing updates made the campaign go viral
- The viral reach escalated to a lofty 880%
- #TridentWanderlust trended twice out of 5 times!
- @TridentHotels garnered 2000+ tweets
- 500+ people RT’ed our tweets which gained more than 1 million impressions