Social Media Case Study: Allen Solly, End of Season Sale Facebook App

allen solly
Brand:

Allen Solly

Agency:

Blogworks

Objective:

To translate user engagement on Facebook into footfalls and sales at physical stores.

Execution:
  • A ‘Scratch Card’ Facebook application was conceptualised, which would allow users to scratch a card virtually and win discounts of 30%, 35% or 40%.
  • They had to put in their names, email ids and contact numbers, and click on the submit button to receive the discount coupon in their inbox.
  • They could then take a print of the discount coupon, take it to the store and avail the discounts on their next purchase.
  • The application was available on mobile as well, for Android and iOS platforms.
  • It was promoted through social ads and promoted posts on Facebook.
Results:
  • RoI generated from this initiative was an unprecedented 2,194%
  • 4% of the total sales during the End of Season sale came from Facebook alone

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