How Businesses can use Social Media for Employee Satisfaction

Brand Name:

GoZoop

Agency Name:

GoZoop

Objective:

Gozoop decided to have alternate Saturdays off, Hell Yeah! and to use Twitter to unlock news.

Execution:

Since Saturday Off was something that people at Gozoop wanted since a long time, they thought to make people curious and excite them before giving away the BIG news!

So they decided play a game using Facebook and the twitter hashtag #AwesomeStuffWeDo to unlock the news. Everyone had to tweet using the hashtag and mention @Gozoop in their tweets. The target was 500 tweets on the tag and the news would be out!

People were all charged up which translated to be a perfect way to end the week.

Results:

• Total number of posts on #tag - 900+
• Original Tweets - 432+
• Total Reach - 702,211
• Tweets @ mentioning GooZoop
• Retweets -375
• Timeline deliveries - 2,339,981