Social Media Agency Feature: APWIG Media Consultancy

Apwig media consultancy

Who are we?

We are a creative media agency providing innovative and sustainable content for all media needs. We are two friends who co-founded the company – Supratim Dam and Ria Chauhan

What’s in the name?

APWIG stands for a Place Where Ideas Grow. As the name suggest we take a simple idea and nurture it till it’s fully grown. Implication – we take your business and help it grow in the most creative ways possible.

What we do?

Why we do it?

Since we studied Mass media at graduation level, we always knew we would be a part of this industry. But we specifically chose to the services we currently provide, based on the needs of the time and our skills.

How we evolve?

We are blog readers. We swear by blogs such as mashable . Apart from that we go out interact with other startups. We have a lot of friends in the industry and every once in a while we meet up with them to discuss what’s ‘new’ in the scene.

Social responsibility in social media

Now that everything is so transparent and all concerned parties are exposed to all the information. How does one handle the social responsibility aspect from an agency point of view.

Need of the hour

We’ll leave that to Kapil Sibil.

We learned the hard way

Sometimes you have to think outside the box to hit the right mark, but you have to evaluate to what extent you can go outside that box.

Creativity needs to be backed by logic and research.

Did we just share that?

‘Twitter toh website hai! Uska handle kaise banega’

Response of a client when we offered to create a twitter handle for him.

They work with us

  • Frr Shares and Forex
  • Food Fantasy
  • Groove Temple Live
  • Sixth Street Yogurt
  • Scarves and Glitters
  • Tiger Lily – Furniture and home accessories
  • Bindu Chauhan Jewels
  • B.A Shah and sons – Jewellery
  • Technolits
  • Meal in Packs
  • The Orange Dinghy Theatre

Industry as we foresee

It’s going to take over every traditional platform of advertising and change the concept of marketing.

Currently marketing follows a one way communication model where the seller talks to his audience. This will change before we know it. In fact it’s already changing.

The new model will be a two way communication model where the buyer and seller are in constant touch with each other.

A day without Internet

A Day without Internet for us = A Holiday!

Luckily for us, we keep backup internet options so if the main line fails we always have our on the go usb net drives or worst scenario we use our phones. But we NEED the internet or it’s a day gone waste

Lastly, are you hiring?

YES

The biggest asset for any media agency is its employees. We are always looking for fresh new ideas and energy aroung the office.

Currently we have an opening for the position of Head Graphic Designer and Assistant Content Writer.

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