White Rivers Digital which is a Mumbai based full scale digital and creative agency has been handed mandate to handle complete creative as well as digital duties of Galaxy Entertainment Corporation Limited (GECL).
GECL is an entertainment company based in Mumbai. They operate in the entertainment-restaurant space. Currently, GECL owns and operates the following brands – Sports Bar, Café Terra, F123 (gaming zone) and multiple Food Courts (Chowpatty, Food Stop). GECL was founded in the summers of 1999.White Rivers Digital comes on board as the agency whose task it is to build and maintain identities for the GECL brands which include Sports Box (previously Sports Bar), Café Terra, F123. Agency’s task will be to scale up the digital presence along with high engagement offline-online activities.
Speaking on the collaboration, Shrenik Gandhi, Co- founder of White Rivers Digital said,
“We are thrilled to be working with GECL . FnB brands under GECL marks our big entry into the space after Foodhall. To get the chance to work with multiple brands managed by one company is an opportunity we would savor. Our concentrated efforts will be to give all brands major engagement platform to interact with users online and offline.”
Mr. Suman Lahiri, Chief Operating Officer, Galaxy Entertainment Corporation Limited had to say this on the collaboration
“A young energetic thinking team working on the digital sphere is what a brand needs most to establish a sound presence. Our comfort factor was established when White Rivers Digital Team presented on paper what we envisaged ourselves. We believe this is the beginning of a fruitful business association”
About White Rivers Digital:
White Rivers Digital is a Mobile, Social Media, Web & Creative consultancy. The company believes that brands need smart, quick-paced, nifty and creatively crafted solutions to effectively reach out to the target audience, to stand out from the clutter and to grow.