afaqs! Campus Digital Marketing Workshop (Mumbai, June 21-22)

Jun 04, 2013 06:37 IST
afaqs! Campus Digital Marketing Workshop (Mumbai, June 21-22)

afaqs! Campus is organizing Digital Marketing Workshops in Mumbai (June 21-22)

It is two-day (18 hours) workshop – in which we train corporate participants on fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business/brand.

There would be 4 sessions - Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with Analytics/how Digital Marketing activities can be measured.

Session Highlights
1)Display Advertising
  • Online marketing concepts
  • Ad formats /Ad inventory buying process
  • Leveraging Targeting /Role of Ad Networks
  • Tracking effectiveness of online campaign
2)Search Engine Marketing
  • Basic concepts and Importance of Search Marketing
  • Paid Search Marketing process
  • Using Google AdWords effectively
  • Creating Search strategy
3)Social Media Marketing
  • Importance of Social Media
  • Leveraging Facebook, Youtube, Linkedin & Twitter
  • Online Reputation Management (ORM)
  • Advertising on Social Media
4)Mobile Maketing
  • The new mobile landscape
  • Mobile advertising using WAP and APP
  • Mobile Ad networks and their usage
  • QR Codes & Augmented Reality
5)Web Analytics
  • What to measure and how to measure Google  Analytics
  • Social Media Analytics
Trainers :
  • RP Singh – Head Digital, Mc Cann Erickson commonwealth ( APAC & Middle East)
  • Sneha Kataria – Head,Social Media and Insights- Mindshare ( group M)
  • Amit Lall – Head, Mobile Marketing- Mobile2Win
Date and Venue:
  • Date - June 21-22  (Mumbai)
  • Venue- Le Sutra Hotel (Mumbai)
Registration & Contact details -

Click here to learn more and register

Contact : Kapil Ohri ( 9958583401); Anshupriya Sharma(8130706789)

#digital marketing workshop in Mumbai #Facebook #Social Media Marketing #Mobile Marketing #LinkedIn