afaqs! Campus Digital Marketing Workshop (Mumbai, June 21-22)

It is two-day (18 hours) workshop – in which we train corporate participants on fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business/brand.

There would be 4 sessions - Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with Analytics/how Digital Marketing activities can be measured.

Session Highlights

1)Display Advertising

• Online marketing concepts
• Ad formats /Ad inventory buying process
• Leveraging Targeting /Role of Ad Networks
• Tracking effectiveness of online campaign

2)Search Engine Marketing

• Basic concepts and Importance of Search Marketing
• Paid Search Marketing process
• Using Google AdWords effectively
• Creating Search strategy

3)Social Media Marketing

• Importance of Social Media
• Leveraging Facebook, Youtube, Linkedin & Twitter
• Online Reputation Management (ORM)
• Advertising on Social Media

4)Mobile Maketing

• The new mobile landscape
• Mobile advertising using WAP and APP
• Mobile Ad networks and their usage
• QR Codes & Augmented Reality

5)Web Analytics

• What to measure and how to measure Google  Analytics
• Social Media Analytics

Trainers :

• RP Singh – Head Digital, Mc Cann Erickson commonwealth ( APAC & Middle East)
• Sneha Kataria – Head,Social Media and Insights- Mindshare ( group M)
• Amit Lall – Head, Mobile Marketing- Mobile2Win

Date and Venue:

• Date - June 21-22  (Mumbai)
• Venue- Le Sutra Hotel (Mumbai)

Registration & Contact details -

Click here to learn more and register

Contact : Kapil Ohri ( 9958583401); Anshupriya Sharma(8130706789)

campus@afaqs.com