Content Marketing 101 – Workshop on Content Marketing for Brands and Businesses

Why annoy with Advertising when you can charm with content? Content Marketing (across media, especially Social Media) is the next hot thing for Marketing. And for marketers seeking to engage with their customers, there is nothing as compelling as storytelling. Learn to market your brand’s identity by creating content through brand stories and building a community on Social Media. The secret to sustain your community and grow it is through good and valuable content. For a brand, creating content without being promotional is a challenge, and one way of creating content while keeping the interest of the brand is through brand stories.


So what exactly is this content marketing and what are brand stories? Speakers Ramya Pandyan and Payal Shah Karwa in this session will elucidate more on these aspects and give you a perspective on these concepts. Register for the workshop at :

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