LinkedIn Groups are online meeting places where you can engage with new people and demonstrate expertise or thought leadership.They are themed communities of like-minded professionals, and are often industry-related, event based or focused on an area of common interest.
They are aimed at putting you in touch with people who can help you advance your brand’s network. Companies can also benefit from LinkedIn Groups by starting or sponsoring a group. They can raise awareness and position themselves as a thought leader.
There are already many different groups on LinkedIn on a wide variety of subjects, and if you are looking to join one you should consider those that are relevant to your brand. Alternatively, you can create your own LinkedIn Group.
In this video, we will take you through the process of creating a group on LinkedIn.
Your group is now created. You can now invite your connections and start marketing it through relevant channels. Then join discussions by sharing insights, posting articles or creating polls.
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