To create an interactive digital campaign that would launch KFC India’s new flavour Curry Crunch– Chicken with Indian Tadka.
With KFC Curry Crunch, the world’s beloved Kentucky Fried Chicken, or KFC as we know it, got an Indian tadka. The indigenous flavours of the Indian palate were captured in this dish, and to add to this vibe of Indianness, Blink created the Currycature App on Facebook. Currycature is a portmanteau of the words ‘Curry’ and ‘Caricature,’ and this app enables KFC fans to create Indian caricatures by embellishing their photos with ethnic styles and accessories, thus encapsulating the diversity of Indian culture. Eight quirky Indian characters were illustrated to serve as backgrounds for the Currycatures, while the design also incorporated several other Indian elements and motifs.
The Currycature app was a resounding success with over 17,264 Currycatures being made. It received tremendous adulation on KFC India’s Facebook page and was applauded by many of the leading social media blogs like Social Samosa and Lighthouse Insights.